SEO for Airway & Biologic Practices: A Live Webinar | Mad Rose Media
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SEO for Airway & Biologic Practices:
A Live Webinar

Wednesday, May 7, 2026 · 12:00 PM PT / 3:00 PM ET
1 Why SEO Matters for Airway Practices
2 How Airway & Biologic Providers Can Use SEO Effectively
3 What It Actually Looks Like: A Live Practice Audit
Free Live Webinar — Save My Seat

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The Problem

The Gap Between Your Training and Your Website

You’ve invested $50K to $200K+ in advanced airway and biologic training. But when a patient searches for exactly what you do, Google has no idea.

There’s a gap between clinical training in airway-related modalities and website visibility. Think of it this way.

Clinical Training Level Website Visibility
High
Low
MARPE /
Expansion
High
Low
Myofunctional
Therapy
High
Low
Tongue-Tie /
Frenectomy
High
Low
Sleep Apnea /
Airway
High
Low
Airway-Focused
Ortho
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What Peter & Bobby Will Cover

This Webinar Shows You Why. And What to Do About It.

1

Why SEO Matters for Airway Practices

Most airway dentists assume patients will find them. The data says otherwise. Peter breaks down why search visibility is the single biggest growth lever for airway and biologic practices. The providers who rank are winning the patients you trained to treat.

2

How Airway & Biologic Providers Can Use SEO Effectively

Generic dental SEO doesn’t work for what you do. Bobby walks through the specific strategies that signal to Google you’re a specialist. Keyword mapping. Content architecture. Topic clustering. Not another general dentist who mentions sleep apnea on one page.

3

What It Actually Looks Like: A Live Practice Audit

Peter and Bobby pull up a real airway practice website and show you what Google actually sees. Search Console data. Entity classification. Content gaps. Keyword misses. All live on screen. Bring your own site URL for the Q&A and get real-time feedback.

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The Framework

The 4 Layers of SEO Expansion We’ll Walk Through

Static sites stall. Expansion wins. Peter and Bobby will show you the 4-layer framework they use to take airway practices from invisible to dominant in search.

01
Strategic Keyword Mapping
Align high-value search demand with your clinical priorities. Not every keyword matters. The right ones do.
02
Content Architecture
Build structured, interlinked pages that signal authority. 50 to 60 purpose-built pages vs. 10 static ones that Google ignores.
03
Depth & Topic Clustering
Develop full treatment ecosystems around MARPE, tongue-tie, and sleep. Not surface-level summaries that read like everyone else’s.
04
Ongoing Optimization
Algorithms evolve. Static sites trend negative. We’ll show you why continuous refinement compounds growth over time.
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Your Hosts
PB
Peter Beckwith
President & Chief Strategist
Mad Rose Media
Peter has spent years helping airway and biologic dental practices build brands that match the advanced care they provide. He brings the strategy and the vision for why your online presence matters more than ever.
BC
Bobby Cissell
Director of Data & Digital Marketing
Mad Rose Media
Bobby has audited 200+ dental practice websites and specializes in the technical SEO that airway and biologic practices need to rank for the patients they actually serve. He shares his screen and shows you the data.
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Is This Webinar For You?

This is for you if
  • You’ve completed advanced airway or biologic training
  • You treat MARPE, tongue-tie, or sleep-disordered breathing
  • Your website still positions you as a general dentist
  • You’re not sure if Google knows what you actually do
  • You want to see real data, not marketing theory
This isn’t for you if
  • You’re happy with your current patient volume
  • You’re a general practice not pursuing airway
  • You want someone to “just run ads”
  • You’re not open to hearing what the data says
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Register Now

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Wednesday, May 7, 2026 · 12:00 PM PT / 3:00 PM ET · 60 minutes

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  • Date Wednesday, May 7, 2026
  • Time 12:00 PM PT / 3:00 PM ET
  • Duration 60 minutes
  • Host Bobby Cissell
  • Replay Sent within 1 hour
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Common Questions

Is this really free?
Yes. No credit card, no catch. Peter and Bobby are going to share their screen and walk through real data. If you want to talk after, great. If not, you still win.
Will I get a replay?
Yes. Every registrant gets the replay link within 1 hour of the session ending, whether you attended live or not.
Can Bobby audit my site live during Q&A?
They’ll do their best. Peter and Bobby can typically get to 3 to 5 live site reviews during Q&A. First come, first served.
I can’t make the live session. Should I still register?
Absolutely. Register and you’ll get the full replay. You won’t get live Q&A, but everything else Bobby covers is in the recording.
What if I want a deeper dive after the webinar?
At the end, Peter and Bobby will share how to book a free 1-on-1 Lunch & Learn where they audit your specific practice in detail. No obligation.
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