This blog post is about what happens when a respected provider focuses on leading her peers instead of “waiting for everything to be right” before getting started
You don’t have to have a fully built out brand to start energizing your referral sources. You just have to build trust. And there’s no better place to start than a room full of people asking the same questions you are.
Most providers wait until their brand, website, or messaging is “perfect” before they start anything public-facing. But Dr. Evie Sabet did the opposite. She launched her Study Club before the rebrand—before the polish—because the relationships mattered more than the marketing.
The result? It energized her referral network, brought 40+ local professionals into the conversation, and began boosting new patient consults long before her new site ever went live.
This post isn’t about branding, big launches, or promotional gimmicks. It’s about starting with a patient. Following the evidence. Solving one problem at a time. And then, when the moment was right, creating a space where other providers could do the same.
Because while most dentists are running faster trying to keep up with production or fighting burnout from insurance-based models, the smartest among you are building something deeper: credibility, community, and quiet influence.
And Study Clubs—done right—are one of the most efficient ways to do all three.
Here’s What We Hear From Providers Over and Over Again.
In our conversations with 30–40 airway providers per month across the country, the same problems come up over and over:
- Inconsistent referrals. Providers want to send patients but don’t really understand what you do—or how to explain it.
- Professional isolation. Practicing in a non-traditional model can be lonely. The more you grow clinically, the fewer local colleagues you can talk to.
- Siloed care. You’re seeing pieces of the puzzle, but chiropractors, ENTs, orthodontists, and MDs aren’t seeing what you’re seeing.
- Patient skepticism. You propose treatment plans rooted in function and prevention—but if their physician hasn’t mentioned it, they hesitate.
- Lack of visibility. You’re good at what you do, but local awareness doesn’t match your clinical skill.
- Little access to high-level CE. You travel for learning, but your team, peers, or partners don’t always come with you—and there’s no one local to share ideas with.
A Study Club, done with the right structure, intention, and rhythm, solves every single one of these problems.
And that’s what Dr. Evie built.
Meet Dr. Evie: Innovator, Integrator, and One to Watch
Dr. Evie Sabet is one of the young innovators in the airway movement—a practitioner whose vision, humility, and results are putting her on the national radar.
With nothing more than a rented chair, one assistant, and a vision for collaborative care, she launched a practice that’s quietly changing the way airway and sleep health are delivered in her community.
Today, she runs a fully vertically integrated sleep and airway practice serving infants, children, and adults. Her clinical model includes a visiting sleep physician and on-site services like myofunctional therapy, laser procedures including tongue tie releases, orthodontics and lactation support. This structure allows her to deliver seamless, collaborative care that prioritizes outcomes over silos.
Evie’s professional sites reflect her focus:
- Developmental Dentistry – where patients receive personalized sleep and airway care.
- Craniofacial Sleep Study Club – her growing platform for interdisciplinary connection and local leadership.
I had the honor of featuring her as a guest on an AAPMD webinar about building Study Clubs—because I genuinely believe she’s one to watch. She’s not just keeping up with the airway movement. She’s helping shape it.
From Concerned Mom to Community Leader
Evie didn’t get into airway because of a textbook or a conference. She got into it because of her son.
He was congested from birth. Hard to nurse. Struggled with sleep and behavior. And nobody had answers.
She was a general dentist at the time, juggling patients and parenting. But something about her son’s challenges didn’t sit right. So she went looking. And she found the world of sleep medicine, airway dentistry, and early intervention.
They removed his adenoids. Started appliance therapy. She watched him sleep through the night for the first time. It changed everything.
That was nearly a decade ago.
Since then, she’s quietly transformed her entire professional life:
- She left general practice.
- She launched a sleep-only, airway-first clinic for infants, children, and adults.
- She built a collaborative team around her, including:
- A visiting sleep physician
- On staff myofunctional therapists – one of whom is a DDS
- A TMJ and laser-focused DDS associate
- A lactation consultant
- An orthodontist.
- A referral network of craniosacral therapists, chiropractors, osteopaths and other adjunctive therapists
And she did it one patient, one collaboration, one hire at a time.
Not overnight. But on purpose.
Then Came the Craniofacial Sleep Study Club
As her practice grew, something became obvious: more and more providers in her area were curious.
They were hearing about airway on social media. Reading studies. Hearing it from patients. But they didn’t know where to go to ask questions, see cases, or get a grounded introduction without pressure or judgment.
So Evie created that place.
The Craniofacial Sleep Study Club was conceived in late 2023, got rolling in 2024 and now hosts 40+ attendees per event, including:
- General dentists
- Orthodontists
- Pediatricians
- Myofunctional therapists
- Chiropractors
- Osteopaths
- Lactation consultants
- Front office staff and team members
- Other adjunctive therapists
Evie’s Club is partially funded by a medical device sponsor. Their support helps cover core event costs, making high-quality education more accessible. It’s a values-aligned partnership that benefits everyone involved.
Each event features a nationally respected guest speaker (like Dr. Angie Tenholder), and is hosted in a welcoming, non-salesy atmosphere—with brunch or dinner, time to connect, and space for cross-disciplinary conversation.
These aren’t lectures. They’re seeds. And the growth is real.
Evie is already seeing more inbound referrals, stronger alignment with local providers, and rising influence across her region.
How It Works: From Marketing to Momentum
She started by building the Study Club website, designing the registration flow, and running the email marketing and follow-up system (with our help).
Evie also partnered with a local venue to host her events. Each gathering includes a catered meal and offers 2 CE credits. Events are two hours long, with ample time for Q&A and open networking.
Registration is free—which makes it accessible, but also means not every registrant attends. That’s why Evie emphasizes personalized follow-up with both attendees and no-shows. Her goal is not just event attendance—it’s relationship-building.
And she’s not stopping there. She’s currently planning an annual one-day intensive workshop, hosted at her practice, focused on diagnostics, treatment planning, and collaborative clinical operations. Attendees of her regular Study Club meetings will be invited to experience a deeper dive into how her integrated model works.
Always adding value. Always expanding the relationship.
What a Study Club Actually Does (That Ads Can’t)
We run a digital marketing agency. And even we’ll tell you: ads won’t build this.
You can’t shortcut trust. You can’t buy reputation. You can’t pay for integration.
But a Study Club creates all of the following:
- Educational alignment with your referral partners
- Clearer differentiation from “normal” providers in your area
- Better referrals because you’ve pre-educated the people who send them
- Stronger case acceptance because patients are hearing the same message from multiple trusted sources
- Top-of-mind awareness without paid impressions
And it does all of that for a fraction of the cost of digital advertising.
The impact compounds when it’s done consistently. Which is exactly what Evie is doing.
Why Study Clubs Still Matter
The core principle of Study Clubs is simple: people helping people.
No matter where technology or medicine takes us, that principle will always resonate with practitioners who want to do the best for their patients—and who want to stay sharp, relevant, and respected in their field.
Dr. Evie’s Study Club is a modern embodiment of that timeless idea. It’s not just about CE credits or referrals—it’s about creating a space where smart, curious professionals come together to share, solve, and grow.
And that’s always going to matter.
Just in Case You’re Interested…
The next Craniofacial Sleep Study Club event is Friday, May 23 in Durham, North Carolina.
Featuring guest speaker Lisa C. Mangino on Posture, Airway and Movement
What Mad Rose Helped With (Quietly)
Evie had the vision. We just helped her amplify it.
Our team supported the launch with:
- Branding and Study Club naming
- Website design and registration flow
- Email campaigns and autoresponder systems
- Speaker communication and promo materials
- Targeted outreach to ~7,000 local professionals in her region
We kept the message grounded, elegant, and clear—so that the right people would resonate.
So far, email open rates have exceeded 50%, with thousands of local providers now aware of what Evie is doing. Event registrations are steady. Attendance is growing. Referrals are following.
And the community is taking notice.
Want to Build Something Like This?
You don’t need to wait until you’re an expert.
You don’t need to have a fancy office or a massive following.
You just need a clear clinical point of view, a desire to teach and learn, and the courage to lead from where you are.
That’s how Evie started. And if you want to start too, we’d be honored to help.
Book a free 60-minute Lunch & Learn. We’ll talk about your practice, your referral network, and how to grow your influence—without selling out or burning out.
👉 Click here to schedule a Lunch & Learn
Or, if you’re near North Carolina and want to see what a great Study Club looks like in person:
Remember – Dr. Evie’s next event is coming up on Friday, May 23 in Durham, North Carolina. Lisa C. Mangino will be speaking on:
Understanding Asymmetry: A New Perspective on Posture, Airway and Movement
Register here
