Blog

How an Undiagnosed Health Tragedy Became a Strategic Turning Point for This Brother/Sister Dental Team and What Your Practice Can Take From It

A brother and sister lost their father to undiagnosed sleep apnea, a loss that reshaped their entire approach to care. This story shows how truth and conviction can transform a practice and inspire a more purposeful way to lead and serve.
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Why Some Airway & Biologic Providers Aren’t Ready to Start Marketing and How They Can Get Ready

Many airway and biologic providers feel stuck with insurance, misaligned messaging and marketing that attracts the wrong patients. This article breaks down why that happens, how to know if you are truly ready to market and the steps to bring your identity, mission and message back into alignment so your marketing finally works.
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The Strange Science Behind Likability and Attracting The Patients You Really Want.

Discover how Robert Cialdini’s “liking” principle can transform your airway practice marketing and help you connect authentically with the families who need you.
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Why Most Dental Websites Fail And How a Video-First Homepage Wins Patients

Most dental websites fail because they act like static brochures. Patients don’t want to read, they want conversations. See how Dr. Evie Sabet turned her homepage into a video-first media channel that builds trust, answers real questions, and converts more patients.
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Video Testimonials That Actually Build Trust

Your best patient stories may be your most powerful marketing tool, but are they being shared? In this post, we explore how to create video testimonials that build trust, connect with future patients, and highlight the real transformations happening in your practice.
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Why ChatGPT Won’t Mention Your Practice Unless Google (or Bing) Does

If ChatGPT skips over your practice, patients may too. Find out how Google visibility decides whether AI recommends you, or someone else.
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