(I make a practice of learning from people who are more successful than I am. Recently I read Gary Vaynerchuk’s Day Trading Attention, and the ideas in this post come from his proven experience. My agency offers some of the services discussed here and others it does not. This post is meant to credit Vaynerchuk’s insights and show how they relate to airway‑focused and whole‑health dentistry
Have you ever felt like your practice is invisible online even though you change lives every day? Do families take years to find you, only to say, “I wish I’d known about you sooner”?
It can be discouraging.
Reading Vaynerchuk’s book was a wake‑up call for me. He argues that being relevant matters more than reaching the masses. His reputation as a social‑media expert is well known, but his ideas extend far beyond platforms.
They can shape your website, your intake process and how you speak to patients at every touchpoint.
What Makes This Book Stand Out
Vaynerchuk’s main thesis is that relevance beats reach.
In his view, a single video that speaks to a specific person’s problem is more powerful than a generic ad seen by thousands.
This matters for holistic and airway focused dentistry because your ideal patient is not just anyone; she is someone with very specific concerns about airway health, whole‑body wellness and how dentistry affects her child’s future.
The book urges you to define your cohorts.
Instead of saying, “We serve everyone,” Vaynerchuk encourages you to name and understand the people you want to reach.
In our world, that might be the wellness‑conscious mom, the anxious adult or the fatigued professional. Once you know who you are speaking to, you can craft messages that address their questions and fears.
Vaynerchuk also stresses the importance of testing and amplifying what works.
Rather than assuming you know what patients need, publish small pieces of content, see how people respond, and then build on the winners.
He recommends a cycle of creating content, measuring engagement, refining your approach and repeating the process.
This keeps your message fresh and grounded in what your audience actually cares about.
How the Book Relates to Airway‑Focused Dentistry
To illustrate these ideas, imagine a wellness‑conscious mom scrolling on her phone late at night. She is anxious and overwhelmed by conflicting advice on tongue ties, mouth breathing and sleep apnea. Traditional advertising is not going to reach her heart.
What will resonate is a story that speaks to her experience and offers clear, compassionate guidance.
For example, Dr. Elizabeth Wolfe recorded a video about her own dental anxiety. She talked openly about panic attacks in the dental chair and how she overcame them. Patients wrote to thank her and share their own fears.
This is a perfect example of relevance: the video speaks directly to people who are anxious about dentistry. It may not go viral, but it reaches the right viewers and builds trust.
See an example of Dr. Wolfe’s video on her landing page here
Another example is Dr. Nick Ritzema’s website.
He used to have a generic site that listed services without context.
After focusing on his purpose of helping patients achieve full‑body wellness through dentistry, he rewrote his site to reflect that mission.
He describes his first visit as a ninety‑minute conversation about health history, sleep and breathing, and he explains how each treatment supports overall wellness.
By tying services to outcomes that matter, he makes his message relevant to people seeking more than a quick cleaning.
Key Takeaways from the Book
Here are six core ideas from Day Trading Attention and how they apply to your practice:
- Relevance beats reach. Speak directly to the patient who needs your help most. A video or article that addresses a specific question. Something like how tongue‑tie release can improve sleep is more impactful than a generic ad.
- Define your cohorts. Identify the specific people you want to serve, such as wellness‑conscious parents or adults with chronic headaches. Learn their concerns and speak in their language.
- Create and test content. Publish short pieces – videos, blog posts, FAQs – and see which ones resonate. Let real feedback guide your next steps instead of guessing.
- Amplify what works. When you find a message that connects, use it across your channels: on your website, in emails, in your reception area. Do not move on too quickly; build on the successful content.
- Link services to outcomes. Explain how each treatment benefits the patient’s overall health. Replace jargon with everyday language that shows you understand their goals.
- Keep learning. Vaynerchuk emphasizes that attention shifts constantly. Stay curious. Read books like his, observe what other industries are doing and adapt the lessons to your world.
Why You Should Read the Book
This post is only a glimpse of what Vaynerchuk covers in Daytrading Attention.
He shares detailed frameworks and real‑world stories from companies of all sizes.
He explains why some messages go viral and others fall flat. And he challenges you to be honest about what you stand for and who you serve.
If you are serious about connecting with your ideal patients, Day Trading Attention is worth your time.
It will help you rethink your approach, clarify your message and attract the families who have been looking for you.
Let’s Talk About Your Message
Reading a great book is just the first step.
Putting the ideas into action is where the real work begins. If you would like help applying Vaynerchuk’s principles to your practice, we are here for you. Mad Rose Media specializes in clarifying purpose, crafting compelling stories and designing marketing that resonates with the patients you want to serve.
We offer a complimentary Lunch and Learn where we listen to your story, identify your audience and map out your first set of targeted messages. Bring your questions, and we will help you turn inspiration into a plan. When your message speaks to the right people, the families who need you will find you faster—and with more confidence.
One Last Thing….
Planning your 2026 marketing? Join me on November 6 for an interactive seminar featuring recognized leaders you know and trust. We’ll explore storytelling, strategy, websites, video, search, social, paid ads, AI tools and more. Each topic will be unpacked in detail as we get closer to the date, so stay tuned for more.
