Integrative Dental of Denver
Dr. Jim Bieneman

Denver, Colorado

Integrative Dental of Denver: Upgrading Thought Leadership and Expanding Brand Reach

In 2024, we collaborated with Integrative Dental of Denver once again to upgrade the original website we built for Dr. Jim Bieneman back in 2019. Our focus was on modernizing his site while leaning deeper into his thought leadership and educational marketing strategy.

Enhanced Thought Leadership
Dr. Bieneman’s practice stands out because of his deep expertise in airway-focused care and his commitment to educating both patients and peers. We expanded the reach of his thought leadership by incorporating more educational content—through blog posts, patient success stories, and video content—designed to attract his ideal patient base: health-conscious women between 30-50 who prioritize family wellness.
Modernizing & Expanding the Practice Brand
This website update wasn’t just about aesthetics—it was about clarifying Integrative Dental of Denver’s identity. We aimed to make the brand more attractive to the right audience by differentiating the general dental services from the holistic airway treatments, ensuring both aspects of the practice were well-represented and easily accessible. The new website design also aligns with today’s patient expectations, using a clean, modern interface that’s visually engaging and mobile-friendly.
The Results
The updated site not only modernized the practice’s digital presence but also reinforced Dr. Bieneman’s authority in airway dentistry. By combining thought leadership with a clarified practice identity, the overall brand now resonates more effectively with the target audience, helping the practice grow both its general patient base and those seeking specialized care.