Synergy Dental Center
Dr. David Porter

Gillette, Wyoming & Sturgis, South Dakota
For Dr. David Porter’s Synergy Dental Center, we focused on showcasing his thought leadership, especially through his book, “AIM: Airway, Infections, Metals.” This became a central element of the brand strategy, positioning him as a top innovator in holistic and airway-focused dentistry.
How We Showcased Thought Leadership
  • AIM Book Integration: The website prominently references “AIM” throughout, aligning the book’s key principles with the practice’s core treatments. This solidified Dr. Porter as an educator and leader, elevating his credibility with patients and potential referral sources.
  • Educational Content: Every service tied back to AIM’s philosophy, emphasizing that Synergy Dental isn’t just treating symptoms but addressing root causes like airway issues, infections, and heavy metals. This narrative builds trust and differentiates the practice from competitors.
  • Video Strategy: Videos explained Dr. Porter’s holistic approach, particularly aimed at engaging health-conscious women under 45, who often make family healthcare decisions. This personal connection through video helped patients see the real value of Synergy’s treatments.
WHY IT WORKS
  • Boosting Credibility: Centering the website on Dr. Porter’s thought leadership amplified his authority in holistic care, making it clear that patients were receiving advanced, innovative treatments.
  • Attracting the Ideal Patient: The emphasis on holistic, cutting-edge solutions specifically targeted women looking for more than standard dental care, making the brand resonate deeply with the right audience.
By focusing on Dr. Porter’s AIM philosophy, the strategy built trust and established his practice as a leader in airway health and biological dentistry. This not only attracted ideal patients but positioned Synergy Dental for long-term success.