Blog

Why Most Dental Websites Fail And How a Video-First Homepage Wins Patients

Most dental websites fail because they act like static brochures. Patients don’t want to read, they want conversations. See how Dr. Evie Sabet turned her homepage into a video-first media channel that builds trust, answers real questions, and converts more patients.

Video Testimonials That Actually Build Trust

Your best patient stories may be your most powerful marketing tool, but are they being shared? In this post, we explore how to create video testimonials that build trust, connect with future patients, and highlight the real transformations happening in your practice.

Why ChatGPT Won’t Mention Your Practice Unless Google (or Bing) Does

If ChatGPT skips over your practice, patients may too. Find out how Google visibility decides whether AI recommends you, or someone else.

If You’re Going to Read One Book on Marketing…

Feeling invisible online? Discover how Vaynerchuk’s insights on relevance can transform your practice, patient touchpoints, and digital presence.

How Unqualified Social Media Influencers Can Lead Your Patients Astray (and What to Do About It)

More and more parents are showing up confused and anxious after scrolling through influencer advice online. This post explores how clinicians can step in with trustworthy, video-based education that cuts through the noise, and guides patients back to clarity, confidence, and care that actually helps.

Are You the Best Kept Secret in Your City?

Clinical excellence means nothing if it’s hidden behind unclear messaging. We help brands find clarity, accuracy, and a message that’s truly theirs.