Blog

How To Build a Practice You Actually Want to Work At

Too many clinicians feel trapped in practices that don’t reflect their passion. This article shares a proven framework to help you rediscover your WHY, attract the right patients, and transform your practice into one you actually want to walk into every morning.
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Why Most Dental Websites Fail And How a Video-First Homepage Wins Patients

Most dental websites fail because they act like static brochures. Patients don’t want to read, they want conversations. See how Dr. Evie Sabet turned her homepage into a video-first media channel that builds trust, answers real questions, and converts more patients.
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Video Testimonials That Actually Build Trust

Your best patient stories may be your most powerful marketing tool, but are they being shared? In this post, we explore how to create video testimonials that build trust, connect with future patients, and highlight the real transformations happening in your practice.
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Why ChatGPT Won’t Mention Your Practice Unless Google (or Bing) Does

If ChatGPT skips over your practice, patients may too. Find out how Google visibility decides whether AI recommends you, or someone else.
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If You’re Going to Read One Book on Marketing…

Feeling invisible online? Discover how Vaynerchuk’s insights on relevance can transform your practice, patient touchpoints, and digital presence.
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How Unqualified Social Media Influencers Can Lead Your Patients Astray (and What to Do About It)

More and more parents are showing up confused and anxious after scrolling through influencer advice online. This post explores how clinicians can step in with trustworthy, video-based education that cuts through the noise, and guides patients back to clarity, confidence, and care that actually helps.
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