If you’ve ever wondered why your website doesn’t generate the new patient calls you expect, you’re not alone. Many practice owners quietly admit:
- “We spent thousands on a redesign, but patients still don’t call.”
- “Our site gets traffic, but people don’t stay long enough to understand what we do.”
- “We list every service, but patients show up confused.”
The problem isn’t your services. And it’s probably not your design. The real problem might be that your website is a written brochure that has to be read living in a world where patients want conversations.
That’s why Dr. Evie Sabet’s homepage is so powerful. She’s not just showing patients what she offers. She’s speaking to them in the language they actually use: short, clear video clips.
Meet Dr. Evie Sabet: A Homepage That Acts Like a Media Channel
Dr. Evie is a rising star in airway dentistry. She believes dentistry is about more than fixing teeth. It’s about addressing root causes that affect breathing, sleep, and growth.
But what really sets her apart is how she communicates it.
Her homepage doesn’t feel like a brochure. It feels like a media channel. It’s filled with short, empathetic videos that speak directly to her ideal patients
Moms don’t have to read through technical explanations. Instead, they watch quick clips showing what growth appliance therapy is and why early intervention matters.
Learning Point: Clarity wins. Speaking directly to moms who want fast answers proves you know your audience
Tongue ties and frenectomies confuse parents. Evie’s site replaces that confusion with calm. Short clips explain timing, post-care, and the procedure — all without jargon.
Learning Point: Thought leadership isn’t about showing off knowledge. It’s about replacing online noise with trust
This section doesn’t just describe treatment. It names the symptoms families actually feel — snoring, fatigue, brain fog. Then video answers explain why better sleep changes everything.
Learning Point: When you name the problem patients are living with, they feel recognized. That’s the first step toward trust
Jaw pain is more than a mouth issue. Videos connect oral appliance therapy with posture, sleep, and whole-body health.
Learning Point: Brand identity isn’t about logos. It’s about empathy. When patients feel you understand their pain, they trust you
New parents arrive overwhelmed. Evie’s clips guide them through tummy time, lactation consultants, and easing feeding struggles. The tone is warm and practical.
Learning Point: Start with the audience’s moment of overwhelm. Trust comes from guiding them gently with clarity
Even technical topics stay human. Short clips show exercises, explain how habits affect sleep and speech, and prepare parents for possible tongue tie releases.
Learning Point: Transparency reduces fear. When you connect science to real lives, patients see you as the expert who can guide them
Why Evie’s Homepage Works (And Why Yours Might Not)
Every section is designed around the patient’s needs, not the practice’s convenience. The videos answer real questions, reduce fear, and build trust in seconds.
Together, they turn a static website into a living channel where patients feel seen and guided. That is the lesson for any practice: when your site communicates with empathy and clarity, it becomes more than a brochure.
It becomes a media channel that wins the patients you most want to serve.
3 Big Ideas You Can Borrow From Evie’s Success
Visit Evie’s site and watch the videos. If her team can produce more than 50 short, empathetic clips, so can you. Her site proves that video doesn’t need to be complicated to be effective.
Audit your own site honestly. A static brochure site built for Google crawlers 10 years ago now pushes people away. Evie’s site feels alive, like a media channel built for her ideal audience.
If you’re serious, book a Lunch and Learn with Me. This is the next step for leaders who want to elevate thought leadership and align brand identity with audience needs. I can show you how to do exactly what Evie has done.
The 3 Core Truths That Decide Whether Your Website Wins or Loses
Audience matters most. Who are you talking to? Evie’s ideal patient is a mom on her phone looking for short, clear answers.
Are you the expert they need to hear from? Evie positioned herself and her team as trusted guides. Readers should ask themselves: am I doing the same, or hiding behind generic copy?
Does your brand attract and reassure? Brand identity is more than design. It is whether your audience feels comfortable and understood. Evie’s collaborative care video in the hero section is a perfect example. It sets the tone of trust from the first moment.
Answers to Your Video Questions
Why does video build trust? People trust what they can see and hear. Seventy two percent of consumers say they trust a brand more after watching its videos. Video lets your audience meet you before they meet you.
Is video marketing expensive? It does not have to be. Clear scripting and a good smartphone can produce effective clips. Simple equipment, natural light and a steady hand go a long way. Post‑production can polish the final result.
How long should my videos be? Short is usually best. Aim for thirty seconds to one minute. Quick answers respect attention spans and fit naturally into social feeds.
Which platforms should I use? Host your videos on your own site so visitors find answers in context. Also use YouTube or Instagram to reach people where they spend time. More than seventy five percent of video views happen on mobile devices.
How do I measure success? Track views, watch time and interactions like comments or questions. Most importantly, listen to new patients when they say, “I found your video and it helped me decide.”
What if I hate being on camera? Authenticity matters more than polish. Practice with a friend. Focus on helping rather than performing. Remember that your viewers care about your message, not perfection.
Can video work for any practice? Yes. Whether you offer airway dentistry, orthodontics or another specialty, video answers can build trust and clarity. They shorten the path between curiosity and consultation.
What Makes My Lunch n Learns Different?
A Lunch & Learn with me is not a lecture and not a sales pitch.
It is a one-hour strategy session focused entirely on you and your practice. Together we look at your ideal patients, your positioning, your thought leadership, your brand identity, and your digital presence. The goal is clarity. You leave with practical insights and clear next steps tailored to your situation. These sessions are free, collaborative, and designed to help you see your practice with fresh eyes.
And the best part? Lunch for you and your team is on me.