Sara and Dmitry are a prime example of the future of holistic, biologic, and airway-focused dentistry. Operating in Santa Monica, a health-conscious and competitive market, they knew that a strong brand would be essential to stand out. Their target audience—wellness-driven women aged 30-50—prioritizes transparency, health, and long-term well-being.

For their practice, The Dentist Lounge, we focused on positioning their brand to reflect their innovative approach. We created a modern, informative website and a social media strategy that effectively tells their story in a relatable, educational way. The goal was to merge precision functional dentistry with airway and holistic health, ensuring their brand attracted their ideal patients.